The Challenge
Our company website was running on a WordPress multisite installation hosted on Amazon Lightsail, costing $12/month for a single site that rarely changed. The setup was overkill for our needs and came with several pain points that needed addressing.
💰
Unnecessary Costs
Paying $12/month for WordPress hosting plus $20/month for orphaned WAF instances that were no longer needed.
🐌
Performance Issues
WordPress overhead resulted in slow page loads, especially for first-time visitors, impacting user experience and SEO.
🔧
Maintenance Burden
Regular WordPress updates, plugin maintenance, and security patches required ongoing attention and created vulnerability windows.
Before
WordPress on Lightsail
$12/month hosting
3-5 second load times
Regular maintenance needed
Limited scalability
→
After
Static S3 + CloudFront
~$2/month hosting
<300ms load times
Zero maintenance
Infinite scalability
Discovery & Analysis
We began with a comprehensive AWS billing analysis to identify cost optimization opportunities across the entire infrastructure.
Key Findings
- Discovered $20/month being spent on orphaned WAF Web ACLs from old projects
- WordPress multisite hosting only one active site (Castaneda Networks)
- Static IP address allocated but unused
- CloudFront distribution already available but not optimally configured
- Content rarely changed, making it perfect for static hosting
Cost Breakdown Analysis
$32
Monthly Before
WordPress + WAF
$2-3
Monthly After
S3 + CloudFront
$360
Annual Savings
Recurring savings
The Solution
We architected a modern, serverless solution using AWS's native services that would eliminate maintenance overhead while dramatically improving performance and reducing costs.
Architecture Components
Amazon S3
CloudFront CDN
Route 53
Lambda
API Gateway
SES
Certificate Manager
Implementation Approach
- Created modern, responsive static site with advanced animations using Anime.js
- Implemented serverless contact form using Lambda and SES
- Configured S3 bucket for static website hosting with proper permissions
- Set up CloudFront distribution for global content delivery
- Implemented clean URLs without .html extensions
- Added comprehensive SEO optimization and meta tags
- Integrated Microsoft Bookings for consultation scheduling
Technical Optimizations
- Implemented browser caching strategies for optimal performance
- Configured CloudFront behaviors for different content types
- Set up automatic cache invalidation for deployments
- Optimized images and assets for web delivery
- Implemented security headers and CORS policies
Implementation Timeline
Day 1 - Morning
AWS billing analysis and cost optimization discovery
Day 1 - Afternoon
Initial static site development and S3 configuration
Day 1 - Evening
CloudFront setup and DNS migration
Day 2 - Morning
Design iterations and content improvements
Day 2 - Afternoon
Serverless contact form and final optimizations
Results & Impact
The migration delivered immediate and measurable improvements across all key metrics, exceeding initial expectations.
83%
Cost Reduction
From $32 to ~$2-3/month
<300ms
Load Time
From 3-5 seconds
100/100
PageSpeed Score
Perfect performance
99.99%
Uptime SLA
AWS guaranteed
Additional Benefits
- Zero maintenance required - no more WordPress updates or security patches
- Infinite scalability - can handle viral traffic without configuration changes
- Global performance - CloudFront edge locations serve content from nearest location
- Enhanced security - No server-side vulnerabilities or attack surface
- Simplified deployment - Single command deploys changes in seconds
- Version control friendly - All content in Git for tracking and rollback
Technical Deep Dive
Migration Challenges Solved
- Dynamic Contact Form: Replaced WordPress contact form with serverless Lambda function integrated with Amazon SES
- URL Structure: Implemented clean URLs using S3 directory structure with index.html files
- SSL Certificate: Leveraged AWS Certificate Manager for free SSL with automatic renewal
- Content Updates: Created simple CLI deployment process using AWS CLI sync commands
- Analytics: Integrated CloudFront access logs for detailed traffic analysis
Performance Optimizations
- Implemented aggressive caching policies (1 year for assets, 1 hour for HTML)
- Enabled Gzip compression at CloudFront level
- Optimized critical rendering path with inline critical CSS
- Lazy loading for images and non-critical resources
- Preconnect hints for external domains
Lessons Learned
- Audit First: Comprehensive billing analysis revealed $20/month in unnecessary WAF charges
- Question Complexity: Not every website needs a CMS - static sites can handle most use cases
- Serverless Scales: Lambda + API Gateway can replace traditional backend for many scenarios
- CDN is Critical: CloudFront transformed performance from regional to global instantly
- Clean URLs Matter: Professional appearance requires thoughtful URL structure implementation
Ready to Optimize Your Infrastructure?
If you're overpaying for hosting or dealing with slow WordPress sites, let's talk about modernizing your infrastructure.